Why Intelligent Minds Like Steve Jobs and Elon Musk Embrace the WTP Rule to Develop Better Focus, Clarity, and Decision-Making Skills

The endowment effect is pervasive. Here’s why, and how, successful people work hard to avoid it. In 1997, Steve Jobs famously walked back into Apple and discontinued 70 percent of its current and future product line. Newton PDA? Gone. Pippin? Gone. Twelve different Mac desktop versions? Gone. In …

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